J Public Relations
UNDER CANVAS AND BLUESTONE LANE BRING COFFEE CULTURE TO THE GREAT OUTDOORS
BOZEMAN, Mont. (March 1, 2022) – In an effort to elevate the guest experience through lifestyle-focused culinary offerings, Under Canvas announces its partnership with Bluestone Lane, an Australian-inspired premium coffee roaster, cafe, and lifestyle brand. Together, the two are elevating the Under Canvas guest experience by providing access to coffee rituals on-property, showcasing award-winning Bluestone Lane coffee, including premium espresso drinks with a non-dairy milk option, iced and matcha beverages at select camps. Beverages are prepared and served by baristas at all ten locations—in addition to complimentary drip coffee in all main lobby tents for convenient 24/7 access.
“As we’ve made it our mission to enhance the guest experience by providing elevated culinary options that feed connections to the outdoors and those around you, we’re thrilled to announce our partnership with Bluestone Lane,” said May Lilley, Chief Marketing Officer for Under Canvas. “This first of its kind collaboration brings elevated coffee culture to the great outdoors, meeting the dynamic needs of our guests who are seeking the comforts of home during their adventures in nature.”
As Under Canvas’ exclusive provider of premium coffee, espresso and matcha offerings, guests will have the opportunity to enjoy Bluestone Lane beverages in the most breathtaking, remote locations. With a made-to-order menu bringing coffee culture to the great outdoors, the exciting offering will feature a variety of options for every coffee and tea drinker, from global favorites like cappuccinos and single-origin espresso to non-dairy lattes—including specialty matcha lattes and iced options at select locations. In addition, Bluestone Lane will offer their premium drip coffee as part of the Under Canvas 24/7 beverage program.
“We are excited to partner with Under Canvas, a concept that shares Bluestone Lane’s commitment to premium hospitality and creating a flawless customer experience,” said Nick Stone, Founder and CEO, Bluestone Lane. “We strive to delight our locals with their favorite Bluestone Lane beverages wherever they are, even when exploring these spectacular US National Parks.”
Bluestone Lane owns and operates more than 55 cafes & coffee shops in the U.S. all of which are inspired by Australian independent food and beverage culture which places a strong emphasis on smooth, well-balanced premium coffee, nutritious and fresh food offerings and the power of a welcoming cafe environment to connect and recharge.
From social beverage hours in the lobby and fireside s’mores, Under Canvas believes wholesome culinary experiences fuel adventure, foster community, and enhance the overall guest experience at camp. The brand’s comfortable and upscale accommodations allow guests to immerse themselves in the great outdoors without forgoing the comforts of home—an experience made complete by combining elevated culinary options with Bluestone Lane’s premium coffee offerings onsite. Together, this serves the needs of discerning Under Canvas guests who are in search of finding their outdoor selves in comfort and style.
A stay at Under Canvas allows guests to explore the best of America’s wonderous national parks, monuments and outdoor spaces with ease and comfort. With ten locations across the country and more in the pipeline, Under Canvas uniquely bridges the gap between travel and the outdoors by providing immersive outdoor accommodations that embrace their natural surroundings while featuring indoor luxuries.
About Bluestone Lane
Bluestone Lane is a New York-born Australia lifestyle and hospitality brand, currently operates 55 premium coffee shops and cafés across the United States. Named as one of Inc. 5000’s fastest-growing private companies based in NYC, Bluestone Lane has enjoyed rapid adoption from consumers looking for superior coffee, an elevated experience and healthier menu options. The brand is leading the movement to modernize US coffee culture with its emphasis on the quality of its coffee and menu items and a hyperfocus on offering a world-class hospitality experience to serve its locals, not customers. Nick Stone founded Bluestone Lane to infuse a personal connection into the American cafe experience, making it feel more like personalized daily-ritual, and less like a transaction. Bluestone Lane also offers a broad suite of Consumer Packaged Goods (CPG), whole bean coffee, coffee pods, teas, sparkling waters and cold-pressed juices. Visit us at www.bluestonelane.com and on Instagram.
About Under Canvas
Since opening the first camp ten years ago near West Yellowstone, Under Canvas has dedicated itself to connecting people to each other, extraordinary places, and the planet by enhancing access to the outdoors. Its upscale, safari-style accommodations perfectly embrace their natural surroundings while featuring indoor luxuries, allowing everyone to discover their outdoor self in comfort and style. Operating dates for the 2022 season at the other camps are as follows: Moab from March 4-October 24; Zion from March 10-November 7; Lake Powell – Grand Staircase from March 10-October 31; Great Smoky Mountains from April 7-November 28; Grand Canyon from April 14-October 24; Mount Rushmore from May 5-September 26; Acadia from May 12-October 10; Yellowstone from May 10-September 6; Bryce Canyon from June 2-September 26 and Glacier from June 9-September 12. For additional assets, please visit here. Reservations for all camps are now available at www.undercanvas.com.