J Public Relations
UNDER CANVAS PARTNERS WITH THE NATURE CONSERVANCY TO INVITE GUESTS AND EMPLOYEES TO PRESERVE THE GREAT OUTDOORS BY GIVING BACK TO NATURE
Leading Upscale, Outdoor Hospitality Brand and Global Environmental Nonprofit Come Together to Help Create a World Where People and Nature Can Thrive
BOZEMAN, Mont. (April 4, 2022) – As Earth Day approaches, Under Canvas has joined forces with The Nature Conservancy (TNC), a global environmental nonprofit working to conserve the lands and waters on which all life depends, to help fund conservation and raise awareness through education, volunteer efforts and donation programs. The partnership will bring attention to the United Nations’ latest climate report which states “resilience of biodiversity at a global scale depends on effective and equitable conservation of approximately 30 percent to 50 percent of Earth’s land, freshwater and ocean areas.”
This new collaboration builds upon the Under Canvas mission to inspire connections with extraordinary places, people, and the planet by enhancing access to the outdoors. Under Canvas’ effort is in addition to the brand’s Earth Day celebrations, Mindful Approach ethos, and ongoing work around sustainable development, energy consumption, water use, and waste management.
“Under Canvas provides an unparalleled experience with a sense of profound connection to nature, which makes our commitment to preserving and enhancing access to the great outdoors more urgent than ever,” said May Lilley, Chief Marketing Officer of Under Canvas. “In the face of global challenges, we’re thrilled to bring The Nature Conservancy’s industry experts and leaders together with our passionate guests and employees, who have been longtime ambassadors of the outdoors, to take further action by doing their small but mighty part in protecting and restoring nature.”
Through opportunities for both guests and employees to get involved, Under Canvas and TNC are working together to educate on the dual threats of the climate crisis and extreme loss of biodiversity. New this season, Under Canvas guests are invited to join in the brand’s mission, as well as support conservation by donating $1, $3, or $5 to TNC upon check-in. Along with guest donations, Under Canvas now offers an employee giveback program for all company employees to donate to TNC a paycheck value of their choosing. Additionally, employees across all 10 camps and corporate offices in Denver and Bozeman will have the opportunity to volunteer in and around some of the country’s most beautiful national parks, as well as at some of TNC’s more than 700 preserves across the country.
“By partnering with Under Canvas we can effect greater change between now and 2030, as we both seek ways to preserve and protect the great outdoors,” says Katie Eucker, Director, Cause Marketing and Brand Partnerships at The Nature Conservancy. “We look forward to Under Canvas’ wide network of inspired and passionate nature-lovers joining us to combat climate change and rapid biodiversity loss.”
The collaboration closely aligns with Under Canvas’ Mindful Approach ethos, which includes things like localized design aesthetic, environmental consciousness by way of efficient water and energy practices, land conservation, and working in good company with brand who share the same care for the planet. In addition, Under Canvas will be celebrating Earth Day with onsite activations. This includes “Leave it Better Than You Found It” clean-up kits from Parks Project in every guest tent across all open locations, available for guests to take along as they explore the outdoors. Plus, complimentary charging on Rivian Waypoints chargers for all electric vehicles (through Earth Day), introduced at the brand’s Moab and Lake Powell-Grand Staircase locations for the 2022 season.
Likewise, The Nature Conservancy is working to create a future where both people and nature thrive. The organization’s 2030 goals include reducing or storing 3 gigatons of C02 emissions yearly; utilizing the power of nature and the strength of policy and markets to reduce emissions, support renewable energy and store carbon; conserving 1.6 billion acres of land; restoring and improving management of working lands, supporting the leadership of Indigenous Peoples as land stewards, and conserving critical forests, grasslands and other habitats rich in carbon and biodiversity.
Since opening the first camp 10 years ago near West Yellowstone, Under Canvas has dedicated itself to connecting guests to the outdoors and to each other through experiences that immerse travelers into nature. Under Canvas believes that being outside doesn’t necessarily mean ‘roughing-it’ and that nature inspires and connects friends and family while also committing to sustainably conscious efforts that leave a minimal footprint. Opening dates for the 2022 season are as follows: Moab on March 3; Zion and Lake Powell – Grand Staircase on March 10; Great Smoky Mountains on April 7; Grand Canyon on April 14; Mount Rushmore on May 5; Acadia on May 12; Yellowstone on May 19; Bryce Canyon on June 2; and Glacier on June 9. Reservations for all camps are now available at www.undercanvas.com.
ABOUT UNDER CANVAS
Under Canvas is the ultimate outdoor destination hospitality experience, connecting people to each other, to extraordinary places, and to the planet. Its upscale, safari-style accommodations perfectly embrace their natural surroundings while featuring indoor luxuries, allowing everyone to discover their outdoor self in comfort and style. Under Canvas currently operates ten locations in Yellowstone and Glacier in Mont.; Moab, Zion, Lake Powell-Grand Staircase and Bryce Canyon in Utah; Mount Rushmore in S.D.; Great Smoky Mountains in Tenn.; Grand Canyon in Ariz.; and Acadia in Maine. For more information, please visit www.undercanvas.com and follow @undercanvasofficial on Instagram.
ABOUT THE NATURE CONSERVANCY
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable. Working in 76 countries and territories: 37 by direct conservation impact and 39 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.