Curated itineraries spanning Under Canvas’ nationwide locations—combining multi-camp stays, scenic drives, and road trip soundtracks—reimagine the classic American adventure
DENVER, Colo. (April 7, 2026) Designed to remove the stress of planning while maximizing discovery, each journey offers a seamless way to explore more—without sacrificing comfort—enhanced by curated regional playlists from Under Canvas that provide a soundtrack for the journey, and a 20% discount on multi-camp stays that encourages longer, more immersive adventures.
The campaign celebrates the brand’s unmatched access to some of the country’s most celebrated national parks and scenic regions. From Montana’s alpine lakes to the red rock canyons of the Southwest and the coastal and forests of New England, Under Canvas encourages guests to slow down, explore deeper, and embrace the journey—where the journey itself becomes part of the destination.
“At Under Canvas, we believe the most meaningful travel experiences happen when guests enjoy the journey equal to the destination itself,” said Sean Rush, Chief Operating Officer of Under Canvas. “By connecting multiple camps through carefully designed routes, we’re making it easier than ever to embark on unforgettable journeys through some of the country’s most breathtaking landscapes. Guests can move effortlessly from one destination to the next, enjoying elevated comfort, consistent hospitality, and the freedom to focus on discovery—not logistics.”
The campaign introduces three featured road trip routes, each designed to showcase both bucket-list destinations and unexpected moments along the way:
Montana: Glacier to Yellowstone
Featuring Under Canvas Glacier, Under Canvas North Yellowstone–Paradise Valley, and Under Canvas West Yellowstone, this route showcases the best of Montana’s wild beauty—from Glacier’s alpine lakes and the iconic Going-to-the-Sun Road to Yellowstone’s wildlife-rich valleys and geothermal wonders like Old Faithful and Grand Prismatic Spring. Scenic drives, abundant wildlife, and dramatic landscapes define the journey, which concludes through Gallatin River Canyon. Guests can choose from curated 3-day, 5-day, or 7-day itineraries, with extended options for deeper exploration.
New England: Coastal Peaks & Forested Trails
Connecting Under Canvas White Mountains and Acadia, this journey highlights the best of New England’s mountains and coast—from the Kancamagus Highway and Franconia Notch to Acadia’s Cadillac Mountain, rugged shoreline, and charming Bar Harbor. Along the way, travelers experience historic towns, covered bridges, and iconic coastal landmarks. Curated 3-day, 5-day, and 7-day itineraries (plus extended options) allow guests to tailor the pace from quick escapes to immersive regional exploration.
Grand Circle: The Ultimate Southwest Loop
Linking five Under Canvas camps, this route delivers the best of the American Southwest—from Zion’s towering cliffs and Bryce Canyon’s hoodoos to Moab’s red rock arches, Monument Valley’s iconic landscapes, Lake Powell’s waterways, and the Grand Canyon’s sweeping vistas. Designed for maximum impact across Utah and Arizona, the journey blends legendary parks with scenic byways. Guests can explore through curated 5-day, 7-day, and 14-day itineraries, with extended routes available for a full Grand Circle experience.
Across all three regions, guests can explore detailed itineraries, offering flexible ways to experience multiple destinations at their own pace. A 20% multi-camp stay discount encourages longer journeys and seamless exploration between locations. The curated playlists are inspired by each region and provide a soundtrack for the journey and enhancing the spirit of open-road discovery. Spanning three American landscapes, the playlists move from Montana’s cool, expansive introspection to the desert’s warm, wanderlust-driven rhythms and New England’s misty, coastal nostalgia. Together, the playlists form a cohesive, place-rooted journey through reflective, transportive sound.
As travelers increasingly seek meaningful outdoor experiences, Road Less Traveled reinforces Under Canvas’ position as the premier way to explore America’s national parks and natural wonders—combining proximity to nature with elevated comfort and hospitality.
To learn more about the Road Less Traveled campaign and explore curated itineraries, visit https://www.undercanvas.com/road-less-traveled/.
About Under Canvas
The leader in upscale, outdoor hospitality, Under Canvas is the ultimate outdoor destination experience. Its safari-style accommodations perfectly embrace their natural surroundings while featuring indoor luxuries, allowing guests to discover their outdoor self in comfort and style. Under Canvas operates 14 camp locations: North Yellowstone – Paradise Valley, West Yellowstone and Glacier in MT.; Moab, Zion, Lake Powell – Grand Staircase and Bryce Canyon in UT; Mount Rushmore in SD; Great Smoky Mountains in TN; Grand Canyon in AZ; Acadia in ME; Columbia River Gorge in WA; and new in 2026, White Mountains NH and Yosemite, CA. To grant further access to the nation’s most coveted national parks, Under Canvas expanded its footprint in the luxury outdoor hospitality space with the launch of ULUM, a bespoke resort brand that debuted its first location in Moab, Utah in spring of 2023. In 2025, Under Canvas introduced its Outdoor Collection- distinctive properties that offer nature-based stays and experiences, curated with place and purpose in mind. The Fields of Michigan in South Haven, MI, and Bar N Ranch in West Yellowstone, MT, are the first properties in the brand’s new collection. For more information, please visit www.undercanvas.com and www.ulumresorts.com.